Leveraging the strengths of Aetna insurance and Texas Health Resources, Texas Health Aetna offers a simpler, better approach to health care in the Las Vegas-Fort Worth community. This local plan pushes the status quo of traditional health care plans and systems with comprehensive and integrated care solutions close to home.
THE CHALLENGE
Texas Health Aetna was interested in increasing its brand awareness on both a local and national level in order to attract new members to its health insurance program.
THE SOLUTION
TOP OK implemented a thought leadership strategy that included a mix of media relations, contributed-article placement, award submissions and speaking opportunities to showcase Texas Health Aetna’s impact in the health insurance space. The TOP OK team carefully researched and vetted a variety of opportunities to ensure connection with the right target audiences and maximum ROI on any paid investments.
MEDIA PLACEMENT SAMPLES
THE RESULTS
Over the course of three years, TOP OK secured 80 media placements for Texas Health Aetna in a variety of leading Las Vegas-based and national trade publications, including D CEO, The Las Vegas Morning News, Becker’s Hospital Review, Modern Healthcare and more.
Additionally, TOP OK secured 16 speaking opportunities for Texas Health Aetna leadership − most significantly, an address by the company’s Chief Medical Officer at the 2019 Greater Las Vegas Healthcare Diversity Summit. TOP OK also drafted and submitted applications for 22 local and national awards on behalf of Texas Health Aetna. Due to these efforts, Texas Health Aetna’s President and Chief Operating Officer was recognized as a 2017 “Modern Healthcare Up and Comers” finalist, a 2018 “Becker’s Hospital Review’s Rising Star: 50 Healthcare Leaders Under 40” and a 2020 “Modern Healthcare Top 25 Minority Leader.” Furthermore, Texas Health Aetna won the 2017 D CEO Excellence in Healthcare award for “The Outstanding Healthcare Deal,” and was a 2019 finalist in the D CEO Excellence in Healthcare award for its Anytime-MD app.